Our Website Journey: A Year in the Making (Part 2)

Kiara Walker • Apr 14, 2022

Getting to the How

In case you missed it, Fisher Technology launched our revitalized website December 2021 with the sole purpose of giving existing and potential customers and partners the opportunity to get to know the real us. It was crucial to break down our extensive knowledge surrounding BPA platform and divide it into simple sub pages that allow visitors to find exactly what they need without having to sift through information that may not be as pertinent to them at that moment.


But why go through this? Why go from almost 40 pages to only 9?


“It's been a year since our marketing team brainstormed the first ideas, designs, and ultimately the direction we wanted to take our brand in and with the finished product in our hands, one of the best feelings is being able to look back at all the achievements, challenges, and highlights of building our website and telling a story from the ground up...” - Kiara Walker


Our previous website followed industry standards at the time which consisted of cramped, text-heavy pages made rather than the breathable, template style of layouts we see today. Back then, our goal was to work on using SEO to bring in more traffic to the website and grow our audience by incorporating many landing pages which were targeted by SEOs key search terms ranking our pages higher. Since then expectations, SEO best practices and design elements have changed to focus on being more content driven with simpler, yet eye catching elements. Now, design techniques such as including plenty of white-space, a cohesive color palette, utilizing relevant CTA's, and a responsive design that can adjust to a multitude of devices.


The Power of Storytelling

Originally, websites were geared to deliver information and have since been transformed to tell stories that visitors can resonate with.

We know what our product is capable of but really showing our audience how intuitive it is was something we originally lacked. To just to find a specific piece of content on our old website would result in clicking through about five to six pages of noise before getting to what you needed, this became a top priority. Tackling and completely revamping the content you see on our new site in tern making it easier to find the information you need.


Opportunities: 

Redeveloping our website allowed us to take the time to assess what needed improvement. Then we worked on turning  mistakes into strengths we can build upon as Fisher Technology continues to grow.  One of the major issues we faced on our previous site was something our team likes to call “feature dumping.” whereby the previous pages listed how the software accomplished the integration on a technical level. It meant that there was a clear lack of information on what tooling was built into BPA and the services that Fisher Technology offered that helped us stand out amongst our competitors.


The Approach: 

Part 1: Condensing

I wanted our new website to fully tell the story of Fisher Technology and how far it has come in the last 16 years. I spent weeks gathering ideas on layout design, figuring out the best way to display content, narrowing down how many pages we wanted to have on the site, and condensing years of information into key points that would best help our customers and  partners navigate to find exactly what they were looking for.


Part 2: Visualization
I was a bit nervous at first but more excited to build our website from the ground up and give Fisher Technology a fresh look and feel. Once I gathered enough ideas on how I wanted the website to look, I then took the next few weeks drafting potential page layouts via InDesign and incorporating techniques I had researched.


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    Page layout mark-ups drafted in Adobe InDesign.

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    Page layout mark-ups drafted in Adobe InDesign.

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    Page layout mark-ups drafted in Adobe InDesign.

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We wanted to take an innovative approach to the website by incorporating visuals to help us tell our story. On the previous version we realized how heavy the text was and wanted to circumvent our content. From the beginning of this journey, we wanted to include animations that gave our audience a visual gateway into key pillars of BPA Platform such as how the notifications and alerts function works and demonstrate how simple that process was just from the palm of your hands.

 

It was also important for us to give the face of Fisher Technology a familiar, but updated look, hence why we took the time to revamp the one and only- Penny Process.

Penny originally served as our HubSpot bot that lived on our previous website, but Joel and I decided to make her truly part of our team. I took time out from designing pages and turned to finding Penny Process and updated look. One of the inspirations I grew fond of was Lilly from the AT&T commercials and how we could use that styling in our own way.


We ended up going with the classic Fisher purple polo shirt and sky-blue slacks. My favorite part of Penny was deciding what hair color to give her and ending up with her iconic blue and purple ombre look as well as her pink aviator framed glasses to complete her look. 


Why we chose to step away from a HubSpot Site – the search for the right partner 

It was so insightful to be able to have the opportunity to connect with Chris Vendelli and the team at StudioPFG. They were extremely helpful when it came to the execution of the website, and we worked with them to take my website drafts and rewritten content and translate it to the finalized product we see today. In switching to Studio Vendilli, we gained access to a range of prebuilt widgets and tools that allowed us to fully customize our website just as we wanted. In HubSpot, the user-interface for editing the website left much to be desired and often presented more challenges than solutions. However, being able to live edit and publish on the fly are key things that sold us in partnering with Chris and his team.


You can check out Studio Vendilli here.

They were incredibly helpful in walking us through the site tools and sharing tips on how to truly make it our own when it comes time to maintain and update the website as we continually grow. It was like being on the behind-the-scenes tour of a feature film and seeing all the intricacies of what it takes to build the sets and go over lines before the curtain rises before your audience. 


In the next part of this series, I'll cover my key learning experiences, initial success of our website as well as what's next for Fisher Technology.

Unleashing Efficiency: A Deep Dive into BPA Platform 2024

By Nicole Laurier • 14 Mar, 2024
In an era where digital transformation is the driving force behind organizational success, businesses are constantly seeking innovative solutions to streamline their operations and enhance efficiency. Codeless Platforms, a trailblazer in business process automation, has once again raised the bar with its latest offering – BPA Platform 2024. This cutting-edge solution promises to revolutionize the way businesses automate their processes, allowing for seamless integration, increased productivity, and improved decision-making. Codeless Platforms - Pioneers in Business Process Automation: Codeless Platforms has been at the forefront of the business process automation (BPA) landscape for years. The company is renowned for its commitment to delivering user-friendly, agile, and scalable solutions that empower organizations to automate complex workflows without the need for extensive coding. The BPA Platform 2024 is a testament to their dedication to innovation and addressing the evolving needs of businesses. Key Features of BPA Platform 2024: Codeless Automation: One of the standout features of BPA Platform 2024 is its continued commitment to codeless automation. This means that businesses can design, deploy, and manage automation processes without the need for intricate coding skills. This democratizes the automation process, allowing business users to take the lead in optimizing their workflows. Enhanced Integration Capabilities: In a digital landscape characterized by diverse applications and systems, seamless integration is paramount. BPA Platform 2024 offers enhanced integration capabilities, enabling organizations to connect disparate systems effortlessly. Whether it's ERP, CRM, or third-party applications, the platform ensures that data flows seamlessly across the entire organizational ecosystem. Real-time Data Synchronization: The importance of real-time data cannot be overstated in today's fast-paced business environment. BPA Platform 2024 facilitates real-time data synchronization, ensuring that decision-makers have access to the most up-to-date information. This empowers organizations to make informed decisions and adapt swiftly to changing circumstances. Advanced Workflow Automation: BPA Platform 2024 takes workflow automation to new heights. The platform allows businesses to design and automate complex workflows with ease. Whether it's invoice processing, order fulfillment, or customer onboarding, the advanced workflow capabilities empower organizations to optimize processes for maximum efficiency. Multi-instance Architecture: In the cutting-edge BPA Platform of 2024, the multi-instance architecture stands out as a pivotal feature, revolutionizing the efficiency of business processes. This innovative approach allows organizations to host multiple instances of BPA Platform on a single server, offering a streamlined and expedited onboarding experience for customers. The multi-instance architecture not only optimizes resource utilization but also enhances scalability, allowing businesses to adapt seamlessly to evolving requirements. This design empowers enterprises with the flexibility to allocate resources efficiently and cater to varying workloads, ultimately bolstering overall performance and responsiveness. With BPA Platform's 2024 multi-instance architecture, organizations can achieve heightened operational agility, making it a key element in modernizing and elevating business process automation. Cloud, Hybrid or On-Premises: In the dynamic landscape of BPA Platform 2024, organizations are presented with versatile deployment options, namely Cloud, Hybrid, or On-Premises solutions, reflecting the platform's commitment to adaptability. The Cloud deployment option offers businesses the agility and scalability of a cloud-based infrastructure, allowing for rapid scalability, reduced maintenance burdens, and enhanced accessibility from anywhere in the world. Meanwhile, the Hybrid deployment model provides a flexible blend of both on-premises and cloud solutions, catering to organizations with diverse needs or specific compliance requirements. On the other hand, the On-Premises deployment option ensures maximum control by hosting the BPA Platform within an organization's own infrastructure. This comprehensive array of deployment choices in BPA Platform 2024 empowers businesses to align their automation strategies with their unique IT ecosystems, compliance considerations, and operational preferences, fostering an environment of innovation and efficiency. Codeless Platforms' BPA Platform 2024 is a game-changer in the realm of business process automation. By combining codeless automation, enhanced integration capabilities, real-time data synchronization, advanced workflow automation, intelligent decision-making, and comprehensive reporting, the platform empowers organizations to achieve unprecedented levels of efficiency. As businesses continue to navigate the complexities of the digital landscape, BPA Platform 2024 stands as a beacon of innovation, offering a holistic solution to streamline processes, boost productivity, and drive sustainable success. It's time for businesses to embrace the future of automation. Fisher Technology stands as the trusted North American Distributor for Codeless Platforms, the innovative minds behind BPA Platform. With an 18-year journey, we've proudly represented Codeless in the USA and Canada, extending our support to customers in South America. Specializing in collaboration with VARs, particularly in the ERP space, we've partnered with industry leaders like Sage, SAP, Microsoft 365, Salesforce, HubSpot, Infor CRM, and prominent ECommerce platforms such as Shopify, Magento, Woo Commerce, and BigCommerce. Visit our About Us page to discover the inception story of Fisher Technology. Founded by Paul (Founder & CTO) and Nicole (Chief Everything Officer), our journey began with the mission to recruit Reseller Partners for BPA Platform. Witnessing growth and evolution, our focus expanded from Infor CRM (formerly known as SalesLogix) and Sage 100 (formerly known as Mas 90) to SAP Business One, MS Dynamics 365 (formerly NAV and Dynamics CRM), reflecting the adaptability and maturity of BPA Platform. As our product evolved with the web service toolset, we embarked on an exciting era, carving a niche in integration with many software applications including; eCommerce, ERP, marketing automation, CRM, 3PL, and Invoice automation systems. Join us in revolutionizing business processes with seamless connectivity and efficiency.

How to Choose an Integration Partner

By Nicole Laurier • 29 Aug, 2023
Choosing a good integration partner is undeniably crucial for the success of automating your business processes when embarking on a digital transformation project. Here are some key factors to consider when selecting an integration partner:

17 Years of Fisher Technology!

By Nicole Laurier • 09 Feb, 2023
Reflecting and celebrating our 17th anniversary year in business which all started with 8 suitcases and a dream!
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