Our Website Journey: A Year in the Making (Finale)

Kiara Walker • May 2, 2022

Getting to the How

In case you missed it, Fisher Technology launched our revitalized website December 2021 with the sole purpose of giving existing and potential customers and partners the opportunity to get to know the real us and what we do to get to the heart of the information people are searching for.


A few key things I took away from this journey must be the importance of time management and content planning. I always wanted to be aware of how much time and effort went into each piece of the puzzle and equally divide my time to ensure that we accomplished everything we hoped for during this journey. When it came to content planning, it was crucial to tell a story rather than just feature dumping on our audience. Once you help them imagine the experience, everything else falls into place. 


“Seeing how our audience is positively reacting to the new website and social media rebranding is exactly what we wanted for this process. The analytics are clear as day and let us know that people are buzzing about Fisher Technology and BPA Platform. We definitely want to keep up this momentum and let our customers enjoy the journey with us.” - Kiara Walker

By the Numbers


Since launching the website in December, we have noticed a significant increase in overall traffic, a decrease in our bounce rate and an increase in our qualified leads. In the new year we’ve made it our goal to maintain and manage the growth we’ve been seeing on both our social media and website. 


On average in 2021, our bounce rate sat steadily above 80%, peaking at 91% in some quarters. Since the launch of our new website in December 2021, we have now brought that average just under 50%. It’s important to maintain a low bounce rate or at least trend downward because it means that more visitors are staying on our website for a given amount of time. The longer they stay, the more they discover what Fisher Technology has to offer and even helps narrow down any questions they may have about us or what solution works best for them. 


Speed Reading


Regarding time spent on our website, prior to the new launch we typically saw visitors spend 20 to 30 seconds on our website. Our previous layout and website information didn’t abide with the 7-second rule nor tell potential clients who we were or even what we did. That is why it was crucial for us to revamp the website, especially our home page, to tell a story that paints a clear picture of why BPA Platform is the best solution for their business processes. The new average time spent on our website post revamp is nearly three minutes per session. 

We wanted to drive home how easy and effective BPA platform was from the moment you set eyes on the new website. Email was also a key tool used to reach out to our audience and remain transparent about our transformation process. In our final quarter of 2021, prior to launch, our open rate was just under 25%. We’ve seen a nearly 10% increase in our open rate since launch, meaning that more people are taking the time to view our blogs and other email-based content. 

In Summary


One of the challenges we faced with the previous website was the lack of qualified leads we’d receive. Often, potential leads would visit our website but not necessarily be in the right place or mistakenly make their way to our site when looking for other Fisher brands. We even had leads that would interact with our HubSpot bot but not understand how automation and integration could work for their company and business needs. Revamping the website allowed us to create an environment that was clear and presented information in a way that helps refine our target audience and bring in more qualified leads that know more about what we do in this industry. 



Overall, since launch and the months that followed, we’ve seen more qualified leads come in via the website and know exactly which next steps they want to take with Fisher Technology. We now have a beautiful website that tells a story of how we can elevate businesses with integration rather than just feature dumping very technical information. More time spent on our website means more time with the right customer. 

So What's Next?


If the last few months have shown us anything, it's key to set realistic goals and turn mistakes into lessons. I found it important to make informed decisions on the direction of changes to the site, or even blog topics based on research on the latest trends or helpful advice I'd receive from Joel. Not only would I apply these decisions to the website and I can use my newfound skillset to further promote and help Fisher Technology grow. Going forward, I see a lot of potential growth for Fisher in terms of building our social media presence, attending more in person events, and organizing a podcast. Stay tuned as I write more blogs monthly on unique integration themed topics!


We have a couple of exciting things in the works that we can’t wait to share with you. First being the upcoming SMB conference in Orlando later this month where we’ll be hosting a mini session on Day 2 at 2:30 pm EST at Stage 2, on what integration means to us. Look out for information from us about Sage Summit in Dallas this June!


P.S. Are you following us on LinkedIn yet? That is the best way to stay connected with us on a daily basis! Like, comment and share all of our posts!

How BPA Platform Transforms Finance Teams into Revenue Drivers

By Nicole Laurier • September 8, 2025
Automation in finance plays an important role for an organization and is a key driver for moving the company forward. With the right automation tools, finance teams can directly impact the bottom line, accelerate cash flow, and unlock new growth opportunities. BPA Platform empowers finance professionals to transform from cost centers into profit generators, delivering measurable revenue impact across every financial process. From Cost Center to Revenue Engine: The Finance Transformation Traditional finance departments focus on expense management and compliance. But forward-thinking organizations are leveraging finance automation to drive revenue growth. BPA Platform enables this transformation by connecting financial processes directly to revenue outcomes, turning every automated workflow into a growth opportunity. When finance teams eliminate manual bottlenecks, they don't just save time—they accelerate revenue recognition, improve cash conversion cycles, and enable faster business decisions that capture market opportunities. This strategic shift positions finance as a competitive advantage and primary driver of company growth. Finance Automation with BPA Platform Cash flow is the lifeblood of revenue growth. BPA Platform's finance automation directly impacts your company's ability to generate and collect revenue by streamlining critical cash flow processes: Automated invoice generation reduces billing cycles from days to hours Intelligent payment routing accelerates customer payment processing Real-time payment tracking eliminates revenue recognition delays Automated dunning processes recover revenue faster from slow-paying customers Poor credit management doesn't just create bad debt—it destroys future revenue opportunities. BPA Platform's credit control automation protects revenue while enabling growth: Real-time monitoring identifies customers before they become collection problems Automated workflows prevent revenue leakage from account management gaps Integrated communication tools maintain sales relationships during collections BPA Platform transforms financial reporting from a backward-looking compliance exercise into a forward-looking revenue optimization tool: Real-Time Revenue Analytics Automated data consolidation provides instant revenue visibility Dynamic dashboards identify revenue trends as they happen Predictive analytics forecast revenue opportunities and risks Automated variance analysis highlights revenue optimization opportunities Strategic Decision Acceleration Automated reporting eliminates month-end delays that slow business decisions Real-time profitability analysis guides revenue-focused resource allocation Instant scenario modeling evaluates revenue impact of strategic options Core BPA Platform Solutions That Drive Revenue Journal Entry Automation: Revenue Recognition Acceleration Manual journal entries create dangerous delays in revenue recognition. BPA Platform's automated journal processing ensures revenue hits the books immediately when earned; eliminating month-end revenue recognition bottlenecks, enabling faster financial closes and more timely business decisions. Expense Management: Maximizing Profit Margins Every dollar saved in expense processing flows directly to profit margins. BPA Platform's expense automation doesn't just cut costs—it amplifies revenue impact. Expense savings from automation can be reinvested into revenue-generating activities, creating compound growth impact. Intercompany Management: Scaling Revenue Across Business Units Growing companies often struggle with intercompany transactions that slow revenue recognition and create compliance risks. BPA Platform enables seamless revenue flow across business entities eliminating intercompany transaction delays that prevent timely revenue recognition and business unit optimization. BPA Platform for Revenue-Driven Finance Transformation  The most successful companies don't just manage finances—they leverage finance automation to drive revenue growth. BPA Platform provides the tools, integrations, and insights needed to transform your finance team from a cost center into your company's most powerful revenue driver. Your digital transformation starts with one conversation—and the sooner it begins, the sooner you gain the competitive edge. Contact Fisher Technology to discover why organizations across North America trust us to deliver automation solutions that drive efficiency, agility, and growth.

BPA Platform: Bridging On-Premise and Cloud Systems Together

By Nicole Laurier • August 5, 2025
Organizations struggle with a fundamental challenge: their critical business data lives in two worlds. Essential systems remain on-premise for security and compliance reasons, while new cloud applications promise enhanced functionality and scalability. The result is often data silos, manual processes, and frustrated users who can't access the information they need when they need it. BPA Platform recognizes this reality and delivers what organizations actually need: a single integration and automation platform that works seamlessly across Cloud, On-Premises, or Hybrid environments without forcing businesses to choose just one deployment model. How BPA Platform Addresses Hybrid Integration Challenges Modern enterprises operate in a complex ecosystem where legacy on-premise systems must work harmoniously with cloud-based applications. This hybrid environment presents unique challenges including data synchronization, security concerns, varying communication protocols, and the need for real-time connectivity. Organizations require solutions that can maintain data integrity while enabling seamless workflows across both environments. BPA Platform addresses these challenges through: Tasks & Steps Framework - BPA platform provides the ability to build flexible automation processes with logical building blocks using an intuitive drag-and-drop interface. Comprehensive Tool Library - BPA platform includes tools used to create steps within a task, providing functional building blocks that interface with common technologies, systems, and applications across cloud and on-premise environments. Secure Integration - BPA Platform integrates cloud-based, on-premises, or hybrid hosted business systems using end-to-end AES 256 security with double encryption to protect business data and transactions. This security-first approach ensures that sensitive data remains protected regardless of where it travels. Flexible System Architecture - BPA platform can be deployed on-premises or as an iPaaS (Integration Platform as a Service). It uses client software to design tasks, a server for connectivity and processing, and a data store for data and tasks. Multi-Protocol and Format Support - BPA Platform empowers you to bring all your data workflows together, supporting a wide variety of file formats and protocols including XML, CSV, JSON, HTTP, SMTP, OAuth, and more to drive your business forward seamlessly across different systems and applications. This comprehensive protocol support ensures that virtually any system can be integrated without requiring costly custom development. For organizations looking to optimize their hybrid IT architecture, BPA Platform's cloud integration solutions offer a proven path to success, combining the reliability of on-premise systems with the scalability and innovation of cloud platforms. Benefits of BPA Platform BPA Platform delivers comprehensive integration value through key capabilities that address critical enterprise needs: Reduced Development Time and Costs - BPA Platform significantly reduces system integration development times and costs while supporting integration with any data source. The platform provides flexibility to maintain, configure, and adapt data synchronization as business requirements change. Universal Connectivity - Connect to any SaaS or on-premises application or system through an extensive library of pre-built connectors and business process automation tools. This eliminates integration limitations and reduces implementation time. Scalable Architecture - Multi-instance architecture ensures reliable performance with multiple integration processes running simultaneously. Enhanced fault tolerance maintains system stability and business continuity. Flexible Processing - Support for both real-time processing and batch data integration handles different business requirements within a single platform, from immediate data synchronization to large-volume reporting tasks. Enterprise Security - Powerful authentication, access control, and data encryption protect sensitive information throughout the integration process, ensuring compliance with regulatory and corporate security requirements. These benefits deliver immediate ROI through faster integration development, improved operational efficiency, and reduced maintenance overhead while positioning organizations for long-term integration success. Hybrid Integration Excellence with BPA Platform As organizations advance, the need for flexible, secure, and scalable integration solutions becomes increasingly critical. BPA Platform empowers businesses to achieve true hybrid integration, seamlessly connecting systems and applications across both cloud and on-premises environments. Designed to support a multilayered, enterprise-wide technology architecture, BPA Platform enables complete interoperability between your existing tools and future innovations. This not only solves today’s integration challenges but also provides a resilient foundation for growth, adaptability, and the adoption of emerging technologies. By choosing BPA Platform, organizations position themselves for long-term success — with the agility to support evolving business models and ever-changing market conditions. Ready to Transform Your Integration Strategy? For organizations looking to optimize their hybrid IT architecture, BPA Platform's comprehensive integration solutions offer a proven path to success, combining the reliability and control of on-premise systems with the scalability and innovation of cloud platforms. Whether you're supporting multiple applications across multi-cloud environments, enabling digital transformation initiatives, or ensuring compliance with industry regulations, BPA Platform delivers the secure, flexible connectivity your business needs to thrive.  Ready to discover how BPA Platform can transform your organization's integration capabilities? Contact Fisher Technology today; we can assess your current environment, understand your business objectives, and provide you with a clear roadmap to integration success!

Our Opinion on Ai: A Tool, Not a Magic Wand

By Nicole Laurier • June 26, 2025
It seems like everywhere you turn—from coffee shop conversations to boardroom meetings—artificial intelligence dominates the discussion. As someone who's spent years in the technology industry, I've watched this wave of Ai enthusiasm with both excitement and a healthy dose of realism. The AI Conversation Everyone's Having There's no denying that Ai has captured our collective imagination. Social media feeds are flooded with ChatGPT screenshots, businesses are scrambling to integrate AI solutions, and investors are throwing money at anything with "Ai-powered" in the pitch deck. The enthusiasm is infectious, and frankly, some of it is well-deserved. Working in technology, I've been hearing countless questions from colleagues and partners about how they can leverage Ai to transform their operations. The questions range from the practical "Can Ai help us automate our customer service?" to the almost magical "Can Ai solve all our efficiency problems?". This spectrum of expectations tells a story about where we are in the Ai adoption curve—somewhere between realistic optimism and unrealistic expectations. Ai's Real Role in Technology Here's the thing about Ai that I wish more people understood: it's incredibly powerful, but it's not omnipotent. In the technology industry, Ai serves as an amplifier of human capabilities, not a replacement for human judgment and creativity. The most successful Ai implementations I've observed across the industry have been those where Ai addresses specific, well-defined problems. For example, companies are using machine learning to optimize supply chain logistics, reducing waste and improving delivery times. Others are leveraging it to automate quality control processes, catching defects that might slip past human inspection. Many businesses are also deploying Ai-powered phone systems to handle initial customer inquiries and schedule meetings, eliminating the need for expensive answering services while freeing up employees to focus on higher-value client interactions. A Powerful Assistant, Not the Whole Team This brings me to my main point—Ai is an assistant. It’s sophisticated, intelligent, and powerful, but not a standalone solution. Too often, I see businesses approaching Ai as if it's the missing puzzle piece that will magically solve all their operational challenges. The reality is messier and more nuanced. Successful Ai implementation requires the same fundamentals as any other technology project: clear objectives, quality data, proper infrastructure, and ongoing maintenance. You need to understand your current processes before you can improve them with Ai. Most importantly, you need humans who understand both the technology and the business context to make Ai work effectively. Looking Forward Realistically As we continue to navigate this Ai revolution, I encourage business leaders to maintain a balanced perspective. Embrace the possibilities that Ai offers, but approach them with realistic expectations and solid planning. At Fisher Technology, we're excited about the future of Ai and its potential to drive innovation across industries. But we're equally committed to helping our clients understand that Ai's greatest value lies not in replacing human judgment, but in augmenting it.  The conversation about Ai will undoubtedly continue to evolve, and that's a good thing. As the technology matures and our understanding deepens, we'll find even more creative and effective ways to harness its power. Just remember: Ai is a powerful tool in our technological toolkit, but like any tool, its value lies in how skillfully and thoughtfully we use it.