Our Website Journey: A Year in the Making (Finale)

Kiara Walker • May 02, 2022

Getting to the How

In case you missed it, Fisher Technology launched our revitalized website December 2021 with the sole purpose of giving existing and potential customers and partners the opportunity to get to know the real us and what we do to get to the heart of the information people are searching for.


A few key things I took away from this journey must be the importance of time management and content planning. I always wanted to be aware of how much time and effort went into each piece of the puzzle and equally divide my time to ensure that we accomplished everything we hoped for during this journey. When it came to content planning, it was crucial to tell a story rather than just feature dumping on our audience. Once you help them imagine the experience, everything else falls into place. 


“Seeing how our audience is positively reacting to the new website and social media rebranding is exactly what we wanted for this process. The analytics are clear as day and let us know that people are buzzing about Fisher Technology and BPA Platform. We definitely want to keep up this momentum and let our customers enjoy the journey with us.” - Kiara Walker

By the Numbers


Since launching the website in December, we have noticed a significant increase in overall traffic, a decrease in our bounce rate and an increase in our qualified leads. In the new year we’ve made it our goal to maintain and manage the growth we’ve been seeing on both our social media and website. 


On average in 2021, our bounce rate sat steadily above 80%, peaking at 91% in some quarters. Since the launch of our new website in December 2021, we have now brought that average just under 50%. It’s important to maintain a low bounce rate or at least trend downward because it means that more visitors are staying on our website for a given amount of time. The longer they stay, the more they discover what Fisher Technology has to offer and even helps narrow down any questions they may have about us or what solution works best for them. 


Speed Reading


Regarding time spent on our website, prior to the new launch we typically saw visitors spend 20 to 30 seconds on our website. Our previous layout and website information didn’t abide with the 7-second rule nor tell potential clients who we were or even what we did. That is why it was crucial for us to revamp the website, especially our home page, to tell a story that paints a clear picture of why BPA Platform is the best solution for their business processes. The new average time spent on our website post revamp is nearly three minutes per session. 

We wanted to drive home how easy and effective BPA platform was from the moment you set eyes on the new website. Email was also a key tool used to reach out to our audience and remain transparent about our transformation process. In our final quarter of 2021, prior to launch, our open rate was just under 25%. We’ve seen a nearly 10% increase in our open rate since launch, meaning that more people are taking the time to view our blogs and other email-based content. 

In Summary


One of the challenges we faced with the previous website was the lack of qualified leads we’d receive. Often, potential leads would visit our website but not necessarily be in the right place or mistakenly make their way to our site when looking for other Fisher brands. We even had leads that would interact with our HubSpot bot but not understand how automation and integration could work for their company and business needs. Revamping the website allowed us to create an environment that was clear and presented information in a way that helps refine our target audience and bring in more qualified leads that know more about what we do in this industry. 



Overall, since launch and the months that followed, we’ve seen more qualified leads come in via the website and know exactly which next steps they want to take with Fisher Technology. We now have a beautiful website that tells a story of how we can elevate businesses with integration rather than just feature dumping very technical information. More time spent on our website means more time with the right customer. 

So What's Next?


If the last few months have shown us anything, it's key to set realistic goals and turn mistakes into lessons. I found it important to make informed decisions on the direction of changes to the site, or even blog topics based on research on the latest trends or helpful advice I'd receive from Joel. Not only would I apply these decisions to the website and I can use my newfound skillset to further promote and help Fisher Technology grow. Going forward, I see a lot of potential growth for Fisher in terms of building our social media presence, attending more in person events, and organizing a podcast. Stay tuned as I write more blogs monthly on unique integration themed topics!


We have a couple of exciting things in the works that we can’t wait to share with you. First being the upcoming SMB conference in Orlando later this month where we’ll be hosting a mini session on Day 2 at 2:30 pm EST at Stage 2, on what integration means to us. Look out for information from us about Sage Summit in Dallas this June!


P.S. Are you following us on LinkedIn yet? That is the best way to stay connected with us on a daily basis! Like, comment and share all of our posts!

Unleashing Efficiency: A Deep Dive into BPA Platform 2024

By Nicole Laurier • 14 Mar, 2024
In an era where digital transformation is the driving force behind organizational success, businesses are constantly seeking innovative solutions to streamline their operations and enhance efficiency. Codeless Platforms, a trailblazer in business process automation, has once again raised the bar with its latest offering – BPA Platform 2024. This cutting-edge solution promises to revolutionize the way businesses automate their processes, allowing for seamless integration, increased productivity, and improved decision-making. Codeless Platforms - Pioneers in Business Process Automation: Codeless Platforms has been at the forefront of the business process automation (BPA) landscape for years. The company is renowned for its commitment to delivering user-friendly, agile, and scalable solutions that empower organizations to automate complex workflows without the need for extensive coding. The BPA Platform 2024 is a testament to their dedication to innovation and addressing the evolving needs of businesses. Key Features of BPA Platform 2024: Codeless Automation: One of the standout features of BPA Platform 2024 is its continued commitment to codeless automation. This means that businesses can design, deploy, and manage automation processes without the need for intricate coding skills. This democratizes the automation process, allowing business users to take the lead in optimizing their workflows. Enhanced Integration Capabilities: In a digital landscape characterized by diverse applications and systems, seamless integration is paramount. BPA Platform 2024 offers enhanced integration capabilities, enabling organizations to connect disparate systems effortlessly. Whether it's ERP, CRM, or third-party applications, the platform ensures that data flows seamlessly across the entire organizational ecosystem. Real-time Data Synchronization: The importance of real-time data cannot be overstated in today's fast-paced business environment. BPA Platform 2024 facilitates real-time data synchronization, ensuring that decision-makers have access to the most up-to-date information. This empowers organizations to make informed decisions and adapt swiftly to changing circumstances. Advanced Workflow Automation: BPA Platform 2024 takes workflow automation to new heights. The platform allows businesses to design and automate complex workflows with ease. Whether it's invoice processing, order fulfillment, or customer onboarding, the advanced workflow capabilities empower organizations to optimize processes for maximum efficiency. Multi-instance Architecture: In the cutting-edge BPA Platform of 2024, the multi-instance architecture stands out as a pivotal feature, revolutionizing the efficiency of business processes. This innovative approach allows organizations to host multiple instances of BPA Platform on a single server, offering a streamlined and expedited onboarding experience for customers. The multi-instance architecture not only optimizes resource utilization but also enhances scalability, allowing businesses to adapt seamlessly to evolving requirements. This design empowers enterprises with the flexibility to allocate resources efficiently and cater to varying workloads, ultimately bolstering overall performance and responsiveness. With BPA Platform's 2024 multi-instance architecture, organizations can achieve heightened operational agility, making it a key element in modernizing and elevating business process automation. Cloud, Hybrid or On-Premises: In the dynamic landscape of BPA Platform 2024, organizations are presented with versatile deployment options, namely Cloud, Hybrid, or On-Premises solutions, reflecting the platform's commitment to adaptability. The Cloud deployment option offers businesses the agility and scalability of a cloud-based infrastructure, allowing for rapid scalability, reduced maintenance burdens, and enhanced accessibility from anywhere in the world. Meanwhile, the Hybrid deployment model provides a flexible blend of both on-premises and cloud solutions, catering to organizations with diverse needs or specific compliance requirements. On the other hand, the On-Premises deployment option ensures maximum control by hosting the BPA Platform within an organization's own infrastructure. This comprehensive array of deployment choices in BPA Platform 2024 empowers businesses to align their automation strategies with their unique IT ecosystems, compliance considerations, and operational preferences, fostering an environment of innovation and efficiency. Codeless Platforms' BPA Platform 2024 is a game-changer in the realm of business process automation. By combining codeless automation, enhanced integration capabilities, real-time data synchronization, advanced workflow automation, intelligent decision-making, and comprehensive reporting, the platform empowers organizations to achieve unprecedented levels of efficiency. As businesses continue to navigate the complexities of the digital landscape, BPA Platform 2024 stands as a beacon of innovation, offering a holistic solution to streamline processes, boost productivity, and drive sustainable success. It's time for businesses to embrace the future of automation. Fisher Technology stands as the trusted North American Distributor for Codeless Platforms, the innovative minds behind BPA Platform. With an 18-year journey, we've proudly represented Codeless in the USA and Canada, extending our support to customers in South America. Specializing in collaboration with VARs, particularly in the ERP space, we've partnered with industry leaders like Sage, SAP, Microsoft 365, Salesforce, HubSpot, Infor CRM, and prominent ECommerce platforms such as Shopify, Magento, Woo Commerce, and BigCommerce. Visit our About Us page to discover the inception story of Fisher Technology. Founded by Paul (Founder & CTO) and Nicole (Chief Everything Officer), our journey began with the mission to recruit Reseller Partners for BPA Platform. Witnessing growth and evolution, our focus expanded from Infor CRM (formerly known as SalesLogix) and Sage 100 (formerly known as Mas 90) to SAP Business One, MS Dynamics 365 (formerly NAV and Dynamics CRM), reflecting the adaptability and maturity of BPA Platform. As our product evolved with the web service toolset, we embarked on an exciting era, carving a niche in integration with many software applications including; eCommerce, ERP, marketing automation, CRM, 3PL, and Invoice automation systems. Join us in revolutionizing business processes with seamless connectivity and efficiency.

How to Choose an Integration Partner

By Nicole Laurier • 29 Aug, 2023
Choosing a good integration partner is undeniably crucial for the success of automating your business processes when embarking on a digital transformation project. Here are some key factors to consider when selecting an integration partner:

17 Years of Fisher Technology!

By Nicole Laurier • 09 Feb, 2023
Reflecting and celebrating our 17th anniversary year in business which all started with 8 suitcases and a dream!
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