Our Website Journey: A Year in the Making (Finale)

Kiara Walker • May 2, 2022

Getting to the How

In case you missed it, Fisher Technology launched our revitalized website December 2021 with the sole purpose of giving existing and potential customers and partners the opportunity to get to know the real us and what we do to get to the heart of the information people are searching for.


A few key things I took away from this journey must be the importance of time management and content planning. I always wanted to be aware of how much time and effort went into each piece of the puzzle and equally divide my time to ensure that we accomplished everything we hoped for during this journey. When it came to content planning, it was crucial to tell a story rather than just feature dumping on our audience. Once you help them imagine the experience, everything else falls into place. 


“Seeing how our audience is positively reacting to the new website and social media rebranding is exactly what we wanted for this process. The analytics are clear as day and let us know that people are buzzing about Fisher Technology and BPA Platform. We definitely want to keep up this momentum and let our customers enjoy the journey with us.” - Kiara Walker

By the Numbers


Since launching the website in December, we have noticed a significant increase in overall traffic, a decrease in our bounce rate and an increase in our qualified leads. In the new year we’ve made it our goal to maintain and manage the growth we’ve been seeing on both our social media and website. 


On average in 2021, our bounce rate sat steadily above 80%, peaking at 91% in some quarters. Since the launch of our new website in December 2021, we have now brought that average just under 50%. It’s important to maintain a low bounce rate or at least trend downward because it means that more visitors are staying on our website for a given amount of time. The longer they stay, the more they discover what Fisher Technology has to offer and even helps narrow down any questions they may have about us or what solution works best for them. 


Speed Reading


Regarding time spent on our website, prior to the new launch we typically saw visitors spend 20 to 30 seconds on our website. Our previous layout and website information didn’t abide with the 7-second rule nor tell potential clients who we were or even what we did. That is why it was crucial for us to revamp the website, especially our home page, to tell a story that paints a clear picture of why BPA Platform is the best solution for their business processes. The new average time spent on our website post revamp is nearly three minutes per session. 

We wanted to drive home how easy and effective BPA platform was from the moment you set eyes on the new website. Email was also a key tool used to reach out to our audience and remain transparent about our transformation process. In our final quarter of 2021, prior to launch, our open rate was just under 25%. We’ve seen a nearly 10% increase in our open rate since launch, meaning that more people are taking the time to view our blogs and other email-based content. 

In Summary


One of the challenges we faced with the previous website was the lack of qualified leads we’d receive. Often, potential leads would visit our website but not necessarily be in the right place or mistakenly make their way to our site when looking for other Fisher brands. We even had leads that would interact with our HubSpot bot but not understand how automation and integration could work for their company and business needs. Revamping the website allowed us to create an environment that was clear and presented information in a way that helps refine our target audience and bring in more qualified leads that know more about what we do in this industry. 



Overall, since launch and the months that followed, we’ve seen more qualified leads come in via the website and know exactly which next steps they want to take with Fisher Technology. We now have a beautiful website that tells a story of how we can elevate businesses with integration rather than just feature dumping very technical information. More time spent on our website means more time with the right customer. 

So What's Next?


If the last few months have shown us anything, it's key to set realistic goals and turn mistakes into lessons. I found it important to make informed decisions on the direction of changes to the site, or even blog topics based on research on the latest trends or helpful advice I'd receive from Joel. Not only would I apply these decisions to the website and I can use my newfound skillset to further promote and help Fisher Technology grow. Going forward, I see a lot of potential growth for Fisher in terms of building our social media presence, attending more in person events, and organizing a podcast. Stay tuned as I write more blogs monthly on unique integration themed topics!


We have a couple of exciting things in the works that we can’t wait to share with you. First being the upcoming SMB conference in Orlando later this month where we’ll be hosting a mini session on Day 2 at 2:30 pm EST at Stage 2, on what integration means to us. Look out for information from us about Sage Summit in Dallas this June!


P.S. Are you following us on LinkedIn yet? That is the best way to stay connected with us on a daily basis! Like, comment and share all of our posts!

Our Opinion on Ai: A Tool, Not a Magic Wand

By Nicole Laurier • June 26, 2025
It seems like everywhere you turn—from coffee shop conversations to boardroom meetings—artificial intelligence dominates the discussion. As someone who's spent years in the technology industry, I've watched this wave of Ai enthusiasm with both excitement and a healthy dose of realism. The AI Conversation Everyone's Having There's no denying that Ai has captured our collective imagination. Social media feeds are flooded with ChatGPT screenshots, businesses are scrambling to integrate AI solutions, and investors are throwing money at anything with "Ai-powered" in the pitch deck. The enthusiasm is infectious, and frankly, some of it is well-deserved. Working in technology, I've been hearing countless questions from colleagues and partners about how they can leverage Ai to transform their operations. The questions range from the practical "Can Ai help us automate our customer service?" to the almost magical "Can Ai solve all our efficiency problems?". This spectrum of expectations tells a story about where we are in the Ai adoption curve—somewhere between realistic optimism and unrealistic expectations. Ai's Real Role in Technology Here's the thing about Ai that I wish more people understood: it's incredibly powerful, but it's not omnipotent. In the technology industry, Ai serves as an amplifier of human capabilities, not a replacement for human judgment and creativity. The most successful Ai implementations I've observed across the industry have been those where Ai addresses specific, well-defined problems. For example, companies are using machine learning to optimize supply chain logistics, reducing waste and improving delivery times. Others are leveraging it to automate quality control processes, catching defects that might slip past human inspection. Many businesses are also deploying Ai-powered phone systems to handle initial customer inquiries and schedule meetings, eliminating the need for expensive answering services while freeing up employees to focus on higher-value client interactions. A Powerful Assistant, Not the Whole Team This brings me to my main point—Ai is an assistant. It’s sophisticated, intelligent, and powerful, but not a standalone solution. Too often, I see businesses approaching Ai as if it's the missing puzzle piece that will magically solve all their operational challenges. The reality is messier and more nuanced. Successful Ai implementation requires the same fundamentals as any other technology project: clear objectives, quality data, proper infrastructure, and ongoing maintenance. You need to understand your current processes before you can improve them with Ai. Most importantly, you need humans who understand both the technology and the business context to make Ai work effectively. Looking Forward Realistically As we continue to navigate this Ai revolution, I encourage business leaders to maintain a balanced perspective. Embrace the possibilities that Ai offers, but approach them with realistic expectations and solid planning. At Fisher Technology, we're excited about the future of Ai and its potential to drive innovation across industries. But we're equally committed to helping our clients understand that Ai's greatest value lies not in replacing human judgment, but in augmenting it.  The conversation about Ai will undoubtedly continue to evolve, and that's a good thing. As the technology matures and our understanding deepens, we'll find even more creative and effective ways to harness its power. Just remember: Ai is a powerful tool in our technological toolkit, but like any tool, its value lies in how skillfully and thoughtfully we use it.

Empowering Everyone through BPA Platform's Automation Tools

By Nicole Laurier • June 2, 2025
Automation has become essential for organizations seeking efficiency and competitive advantage. BPA (Business Process Automation) Platform provides powerful tools that streamline operations across departments, empowering employees at all levels to accomplish more with less manual effort. Warehouse Management Transformation Warehouse operations rely on precision, speed, and real-time visibility—BPA Platform delivers all three by seamlessly integrating with your existing warehouse management systems. By automating inventory tracking, order fulfillment, shipping notifications, and stock reconciliation, the platform eliminates tedious manual processes and reduces the risk of errors. Additionally, it can trigger automatic reordering when stock reaches critical thresholds, synchronize picking, packing, and shipping to cut down fulfillment time, and generate actionable performance analytics to identify bottlenecks before they disrupt operations. With BPA Platform, your warehouse team can focus on value-added tasks and exception handling, driving both efficiency and customer satisfaction. Support Ticket Resolution Acceleration BPA Platform empowers customer service teams by automating key aspects of support ticket management. Through intelligent routing based on predefined rules and content analysis, tickets are automatically assigned to the appropriate specialists, reducing response times and ensuring consistent, high-quality support. Issues are prioritized according to customizable business logic, while automated status updates keep customers informed every step of the way. The platform also integrates with knowledge bases to suggest solutions for common problems, enhancing both agent efficiency and customer satisfaction. With comprehensive performance reporting and pattern analysis, BPA Platform not only improves resolution times but also delivers the insights needed to continually refine support operations. CRM Enhancement for Deeper Relationships When integrated with CRM systems, BPA Platform empowers sales and marketing teams to build deeper, more personalized customer relationships. Automated data enrichment pulls insights from multiple touchpoints, creating comprehensive customer profiles and enabling precise segmentation. Timely alerts for follow-ups and renewals ensure sales teams never miss an opportunity, while intelligent lead scoring streamlines qualification efforts. Marketing campaigns benefit from behavior-triggered communication flows and synchronized data across departments, resulting in a unified customer view. The outcome: improved conversion rates, stronger forecasting, and more effective, personalized engagement at every stage of the customer journey. ERP Integration for Operational Excellence BPA Platform transforms fragmented ERP systems into a unified, agile ecosystem by seamlessly connecting data across departments like finance, HR, procurement, and production. By eliminating duplicate data entry and automating key workflows such as financial reconciliation, reporting, and approval routing, the platform reduces errors, improves compliance, and accelerates processes like financial close. With real-time data flowing between modules, leadership gains comprehensive visibility and actionable insights to drive smarter, faster decision-making. Transform Your Business Today with BPA Platform Don't let manual processes hold your business back any longer. Fisher Technology can help bring the full power of BPA Platform to your organization, customized to your unique processes and integration needs.  Contact us today for a personalized consultation and discover how our automation solutions can drive efficiency, reduce costs, and position your business for sustainable growth in an increasingly competitive marketplace.

The Power of iPaaS: Streamlining Business Integration

By Nicole Laurier • March 22, 2025
When your business uses different tools and softwares that don't communicate, critical information can get lost and workflows can break down. This blog explores how Integration Platform as a Service (iPaaS) solves this problem by connecting your essential business applications. We'll cover why iPaaS is the best choice to help businesses overcome common challenges, the key benefits of implementing an integration platform, and a look at BPA Platform's specific iPaaS capabilities. Keep on reading to discover how the right integration strategy can transform scattered data into a powerful, unified business resource. Why iPaaS? Data visibility across an organization is crucial for improving efficiency, seizing new opportunities, and identifying potential threats. In the past, businesses operated within a single system, but today, the vast array of available software has led different departments to adopt applications tailored to their specific needs. While these tools enhance departmental efficiency, they also contribute to data silos, where critical information is stored in separate locations. This fragmentation can disrupt sales and accounting processes, hinder collaboration, create inefficiencies, and increase the risk of data errors. Integration Platform as a Service (iPaaS) provides a cloud-based solution that seamlessly connects, automates, and manages applications, systems, and data across business environments. By replacing traditional middleware with a standardized approach, iPaaS delivers cost-effective integration capabilities. How does iPaaS work? iPaaS is a cloud integration platform that creates a centralized ecosystem for managing data workflows. The platform offers pre-built connectors and automation tools that seamlessly link applications, services, and databases. With iPaaS, businesses gain a unified view of their integration landscape, allowing them to control and modify data flows across their infrastructure. As organisations grow, iPaaS scales effortlessly; new systems and services can be connected without significant cost, and custom functionality can be implemented to meet evolving business needs. The Advantages of iPaaS Reduced costs: Saves costs by automating integrations, reducing manual processes, and improving operational efficiency, which minimizes IT expenses and resource allocation. Reduced resources: Reduce the amount of time and number of personnel concentrating on system integration and data migration. Improved scalability: Easily add new applications and tweak business processes as the business grows. Centralised management: Once central ecosystem to manage data, integrations, processes, and workflows. Improved decision making: With access to real-time data across an organisation, employees and management can make better decisions to help improve efficiencies. ROI: iPaaS can help businesses drive company revenue and go to market quicker. BPA Platform’s iPaaS Solution BPA Platform’s iPaaS tool capabilities include: Drag and drop integration between cloud-based and on-premises systems and applications so that system integration steps are visually represented within a wider automated process. Innovative transformation functions that can be dragged onto the mapping area to change the data between inputs and outputs. RESTful web service integration by removing the need for bespoke development. SOAP web services integration Support OData and SData services Transform Your Business Integration Strategy with iPaaS As businesses continue to navigate the complexities of digital transformation, iPaaS solutions stand out as essential tools for maintaining competitive advantage. By breaking down data silos and creating seamless connections between applications, iPaaS empowers organizations to harness the full potential of their data. The result is not just improved operational efficiency, but also enhanced agility to respond to market changes, better customer experiences through integrated data flows, and ultimately, accelerated business growth.  Ready to eliminate data silos in your business? Contact Fisher Technology today to learn more about how BPA Platform's powerful iPaaS capabilities can transform your integration challenges into competitive advantages. Don't let disconnected data hold your business back!