Our Website Journey: A Year in the Making

Kiara Walker • Mar 22, 2022

New Beginnings

When you buy a new car, there is nothing quite like that “new car smell.” It defines the new car, and it is something we enjoy for months after the initial purchase. That is the exact feeling I have with the Fisher technology website, which I played a significant role in its creation and roll out.


“There has been nothing in my career more rewarding than going through that process from day one and is one I will carry with me throughout my career. “- Kiara Walker


In the months following the original brainstorming session, I spent a lot of time reviewing new industry standards. I discovered what approach’s other companies in a similar line of business had been doing on their sites, and what approach to take with our own. In this first part of this series, I will take you through the first few stages of our website creation journey and share some of my thoughts and findings. 

  • Then

    Then

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  • Now

    Now

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What did we notice? 

To start with, I looked over the rolling analytics of our “old” website and saw some trends starting to emerge. We noticed that our target audience was not being reached in the ways we had hoped, and there was immense room for improvement. Finetuning our marketing strategy for the new website became a high priority.  


On average, on our previous website visitors would spend no more than 25 to 30 seconds on our homepage before exiting. Making it increasingly difficult to get our message across to our target audience. We also knew that we needed to home in on the quality of the leads coming to our site, not just the number of leads. Redevelopment of our website allowed us to narrow down qualified leads and pave a straightforward way for potential clients to connect with us directly.  

This led to us having our initial brainstorming session where we were able to establish these clear goals. 


Key goals: 

  • Combat high bounce rates.  
  • Lengthen the amount of time spent on our website.
  • Increase the number of qualified leads we received.


Reduce and Redevelop

We wanted to reduce the number of pages it takes to get to a particular topic or section of our website. We had an extremely high number of pages and repetitive content that would benefit us if it were reduced to a manageable amount and cut straight to the key points we wanted to make. This is because we follow the “Seven Second Rules.” Simply put, we have seven seconds to gain the attention of the reader before they lose interest and click off.


Within that seven second window we needed to establish who we are as a company, what we do, validate that they are on the right site for their needs, and give visitors a way to easily contact or engage with us. It was crucial to make our homepage efficient enough to abide by the rule.


We additionally implemented new techniques that had not been used before on our website such as simple, yet effective design. Animations from the very beginning of this journey, we knew immediately that we wanted to use animations to further help guide our story along, straying away from our previous use of the feature and text dumping and transitioning to a more visually adept way of storytelling.



It was important for us to pivot in a direction that lessens the amount of time it takes to find key information such as BPA Platform (Business Process Automation). Telling the story of BPA was the backbone of this process. It is more than just software, Fisher Technology provides unparalleled service, and consulting that not only gets your automation started, but optimizes and enhances your existing processes.


In the next blog, I will share the reasons why we ended up switching over to Studio V, and what benefits we saw by departing hosting our website with HubSpot. 

Unleashing Efficiency: A Deep Dive into BPA Platform 2024

By Nicole Laurier • 14 Mar, 2024
In an era where digital transformation is the driving force behind organizational success, businesses are constantly seeking innovative solutions to streamline their operations and enhance efficiency. Codeless Platforms, a trailblazer in business process automation, has once again raised the bar with its latest offering – BPA Platform 2024. This cutting-edge solution promises to revolutionize the way businesses automate their processes, allowing for seamless integration, increased productivity, and improved decision-making. Codeless Platforms - Pioneers in Business Process Automation: Codeless Platforms has been at the forefront of the business process automation (BPA) landscape for years. The company is renowned for its commitment to delivering user-friendly, agile, and scalable solutions that empower organizations to automate complex workflows without the need for extensive coding. The BPA Platform 2024 is a testament to their dedication to innovation and addressing the evolving needs of businesses. Key Features of BPA Platform 2024: Codeless Automation: One of the standout features of BPA Platform 2024 is its continued commitment to codeless automation. This means that businesses can design, deploy, and manage automation processes without the need for intricate coding skills. This democratizes the automation process, allowing business users to take the lead in optimizing their workflows. Enhanced Integration Capabilities: In a digital landscape characterized by diverse applications and systems, seamless integration is paramount. BPA Platform 2024 offers enhanced integration capabilities, enabling organizations to connect disparate systems effortlessly. Whether it's ERP, CRM, or third-party applications, the platform ensures that data flows seamlessly across the entire organizational ecosystem. Real-time Data Synchronization: The importance of real-time data cannot be overstated in today's fast-paced business environment. BPA Platform 2024 facilitates real-time data synchronization, ensuring that decision-makers have access to the most up-to-date information. This empowers organizations to make informed decisions and adapt swiftly to changing circumstances. Advanced Workflow Automation: BPA Platform 2024 takes workflow automation to new heights. The platform allows businesses to design and automate complex workflows with ease. Whether it's invoice processing, order fulfillment, or customer onboarding, the advanced workflow capabilities empower organizations to optimize processes for maximum efficiency. Multi-instance Architecture: In the cutting-edge BPA Platform of 2024, the multi-instance architecture stands out as a pivotal feature, revolutionizing the efficiency of business processes. This innovative approach allows organizations to host multiple instances of BPA Platform on a single server, offering a streamlined and expedited onboarding experience for customers. The multi-instance architecture not only optimizes resource utilization but also enhances scalability, allowing businesses to adapt seamlessly to evolving requirements. This design empowers enterprises with the flexibility to allocate resources efficiently and cater to varying workloads, ultimately bolstering overall performance and responsiveness. With BPA Platform's 2024 multi-instance architecture, organizations can achieve heightened operational agility, making it a key element in modernizing and elevating business process automation. Cloud, Hybrid or On-Premises: In the dynamic landscape of BPA Platform 2024, organizations are presented with versatile deployment options, namely Cloud, Hybrid, or On-Premises solutions, reflecting the platform's commitment to adaptability. The Cloud deployment option offers businesses the agility and scalability of a cloud-based infrastructure, allowing for rapid scalability, reduced maintenance burdens, and enhanced accessibility from anywhere in the world. Meanwhile, the Hybrid deployment model provides a flexible blend of both on-premises and cloud solutions, catering to organizations with diverse needs or specific compliance requirements. On the other hand, the On-Premises deployment option ensures maximum control by hosting the BPA Platform within an organization's own infrastructure. This comprehensive array of deployment choices in BPA Platform 2024 empowers businesses to align their automation strategies with their unique IT ecosystems, compliance considerations, and operational preferences, fostering an environment of innovation and efficiency. Codeless Platforms' BPA Platform 2024 is a game-changer in the realm of business process automation. By combining codeless automation, enhanced integration capabilities, real-time data synchronization, advanced workflow automation, intelligent decision-making, and comprehensive reporting, the platform empowers organizations to achieve unprecedented levels of efficiency. As businesses continue to navigate the complexities of the digital landscape, BPA Platform 2024 stands as a beacon of innovation, offering a holistic solution to streamline processes, boost productivity, and drive sustainable success. It's time for businesses to embrace the future of automation. Fisher Technology stands as the trusted North American Distributor for Codeless Platforms, the innovative minds behind BPA Platform. With an 18-year journey, we've proudly represented Codeless in the USA and Canada, extending our support to customers in South America. Specializing in collaboration with VARs, particularly in the ERP space, we've partnered with industry leaders like Sage, SAP, Microsoft 365, Salesforce, HubSpot, Infor CRM, and prominent ECommerce platforms such as Shopify, Magento, Woo Commerce, and BigCommerce. Visit our About Us page to discover the inception story of Fisher Technology. Founded by Paul (Founder & CTO) and Nicole (Chief Everything Officer), our journey began with the mission to recruit Reseller Partners for BPA Platform. Witnessing growth and evolution, our focus expanded from Infor CRM (formerly known as SalesLogix) and Sage 100 (formerly known as Mas 90) to SAP Business One, MS Dynamics 365 (formerly NAV and Dynamics CRM), reflecting the adaptability and maturity of BPA Platform. As our product evolved with the web service toolset, we embarked on an exciting era, carving a niche in integration with many software applications including; eCommerce, ERP, marketing automation, CRM, 3PL, and Invoice automation systems. Join us in revolutionizing business processes with seamless connectivity and efficiency.

How to Choose an Integration Partner

By Nicole Laurier • 29 Aug, 2023
Choosing a good integration partner is undeniably crucial for the success of automating your business processes when embarking on a digital transformation project. Here are some key factors to consider when selecting an integration partner:

17 Years of Fisher Technology!

By Nicole Laurier • 09 Feb, 2023
Reflecting and celebrating our 17th anniversary year in business which all started with 8 suitcases and a dream!
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