Our Website Journey: A Year in the Making

Kiara Walker • March 22, 2022

New Beginnings

When you buy a new car, there is nothing quite like that “new car smell.” It defines the new car, and it is something we enjoy for months after the initial purchase. That is the exact feeling I have with the Fisher technology website, which I played a significant role in its creation and roll out.


“There has been nothing in my career more rewarding than going through that process from day one and is one I will carry with me throughout my career. “- Kiara Walker


In the months following the original brainstorming session, I spent a lot of time reviewing new industry standards. I discovered what approach’s other companies in a similar line of business had been doing on their sites, and what approach to take with our own. In this first part of this series, I will take you through the first few stages of our website creation journey and share some of my thoughts and findings. 

  • Then

    Then

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  • Now

    Now

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What did we notice? 

To start with, I looked over the rolling analytics of our “old” website and saw some trends starting to emerge. We noticed that our target audience was not being reached in the ways we had hoped, and there was immense room for improvement. Finetuning our marketing strategy for the new website became a high priority.  


On average, on our previous website visitors would spend no more than 25 to 30 seconds on our homepage before exiting. Making it increasingly difficult to get our message across to our target audience. We also knew that we needed to home in on the quality of the leads coming to our site, not just the number of leads. Redevelopment of our website allowed us to narrow down qualified leads and pave a straightforward way for potential clients to connect with us directly.  

This led to us having our initial brainstorming session where we were able to establish these clear goals. 


Key goals: 

  • Combat high bounce rates.  
  • Lengthen the amount of time spent on our website.
  • Increase the number of qualified leads we received.


Reduce and Redevelop

We wanted to reduce the number of pages it takes to get to a particular topic or section of our website. We had an extremely high number of pages and repetitive content that would benefit us if it were reduced to a manageable amount and cut straight to the key points we wanted to make. This is because we follow the “Seven Second Rules.” Simply put, we have seven seconds to gain the attention of the reader before they lose interest and click off.


Within that seven second window we needed to establish who we are as a company, what we do, validate that they are on the right site for their needs, and give visitors a way to easily contact or engage with us. It was crucial to make our homepage efficient enough to abide by the rule.


We additionally implemented new techniques that had not been used before on our website such as simple, yet effective design. Animations from the very beginning of this journey, we knew immediately that we wanted to use animations to further help guide our story along, straying away from our previous use of the feature and text dumping and transitioning to a more visually adept way of storytelling.



It was important for us to pivot in a direction that lessens the amount of time it takes to find key information such as BPA Platform (Business Process Automation). Telling the story of BPA was the backbone of this process. It is more than just software, Fisher Technology provides unparalleled service, and consulting that not only gets your automation started, but optimizes and enhances your existing processes.


In the next blog, I will share the reasons why we ended up switching over to Studio V, and what benefits we saw by departing hosting our website with HubSpot. 

By Nicole Laurier August 5, 2025
Organizations struggle with a fundamental challenge: their critical business data lives in two worlds. Essential systems remain on-premise for security and compliance reasons, while new cloud applications promise enhanced functionality and scalability. The result is often data silos, manual processes, and frustrated users who can't access the information they need when they need it. BPA Platform recognizes this reality and delivers what organizations actually need: a single integration and automation platform that works seamlessly across Cloud, On-Premises, or Hybrid environments without forcing businesses to choose just one deployment model. How BPA Platform Addresses Hybrid Integration Challenges Modern enterprises operate in a complex ecosystem where legacy on-premise systems must work harmoniously with cloud-based applications. This hybrid environment presents unique challenges including data synchronization, security concerns, varying communication protocols, and the need for real-time connectivity. Organizations require solutions that can maintain data integrity while enabling seamless workflows across both environments. BPA Platform addresses these challenges through: Tasks & Steps Framework - BPA platform provides the ability to build flexible automation processes with logical building blocks using an intuitive drag-and-drop interface. Comprehensive Tool Library - BPA platform includes tools used to create steps within a task, providing functional building blocks that interface with common technologies, systems, and applications across cloud and on-premise environments. Secure Integration - BPA Platform integrates cloud-based, on-premises, or hybrid hosted business systems using end-to-end AES 256 security with double encryption to protect business data and transactions. This security-first approach ensures that sensitive data remains protected regardless of where it travels. Flexible System Architecture - BPA platform can be deployed on-premises or as an iPaaS (Integration Platform as a Service). It uses client software to design tasks, a server for connectivity and processing, and a data store for data and tasks. Multi-Protocol and Format Support - BPA Platform empowers you to bring all your data workflows together, supporting a wide variety of file formats and protocols including XML, CSV, JSON, HTTP, SMTP, OAuth, and more to drive your business forward seamlessly across different systems and applications. This comprehensive protocol support ensures that virtually any system can be integrated without requiring costly custom development. For organizations looking to optimize their hybrid IT architecture, BPA Platform's cloud integration solutions offer a proven path to success, combining the reliability of on-premise systems with the scalability and innovation of cloud platforms. Benefits of BPA Platform BPA Platform delivers comprehensive integration value through key capabilities that address critical enterprise needs: Reduced Development Time and Costs - BPA Platform significantly reduces system integration development times and costs while supporting integration with any data source. The platform provides flexibility to maintain, configure, and adapt data synchronization as business requirements change. Universal Connectivity - Connect to any SaaS or on-premises application or system through an extensive library of pre-built connectors and business process automation tools. This eliminates integration limitations and reduces implementation time. Scalable Architecture - Multi-instance architecture ensures reliable performance with multiple integration processes running simultaneously. Enhanced fault tolerance maintains system stability and business continuity. Flexible Processing - Support for both real-time processing and batch data integration handles different business requirements within a single platform, from immediate data synchronization to large-volume reporting tasks. Enterprise Security - Powerful authentication, access control, and data encryption protect sensitive information throughout the integration process, ensuring compliance with regulatory and corporate security requirements. These benefits deliver immediate ROI through faster integration development, improved operational efficiency, and reduced maintenance overhead while positioning organizations for long-term integration success. Hybrid Integration Excellence with BPA Platform As organizations advance, the need for flexible, secure, and scalable integration solutions becomes increasingly critical. BPA Platform empowers businesses to achieve true hybrid integration, seamlessly connecting systems and applications across both cloud and on-premises environments. Designed to support a multilayered, enterprise-wide technology architecture, BPA Platform enables complete interoperability between your existing tools and future innovations. This not only solves today’s integration challenges but also provides a resilient foundation for growth, adaptability, and the adoption of emerging technologies. By choosing BPA Platform, organizations position themselves for long-term success — with the agility to support evolving business models and ever-changing market conditions. Ready to Transform Your Integration Strategy? For organizations looking to optimize their hybrid IT architecture, BPA Platform's comprehensive integration solutions offer a proven path to success, combining the reliability and control of on-premise systems with the scalability and innovation of cloud platforms. Whether you're supporting multiple applications across multi-cloud environments, enabling digital transformation initiatives, or ensuring compliance with industry regulations, BPA Platform delivers the secure, flexible connectivity your business needs to thrive.  Ready to discover how BPA Platform can transform your organization's integration capabilities? Contact Fisher Technology today; we can assess your current environment, understand your business objectives, and provide you with a clear roadmap to integration success!
By Nicole Laurier June 26, 2025
It seems like everywhere you turn—from coffee shop conversations to boardroom meetings—artificial intelligence dominates the discussion. As someone who's spent years in the technology industry, I've watched this wave of Ai enthusiasm with both excitement and a healthy dose of realism. The AI Conversation Everyone's Having There's no denying that Ai has captured our collective imagination. Social media feeds are flooded with ChatGPT screenshots, businesses are scrambling to integrate AI solutions, and investors are throwing money at anything with "Ai-powered" in the pitch deck. The enthusiasm is infectious, and frankly, some of it is well-deserved. Working in technology, I've been hearing countless questions from colleagues and partners about how they can leverage Ai to transform their operations. The questions range from the practical "Can Ai help us automate our customer service?" to the almost magical "Can Ai solve all our efficiency problems?". This spectrum of expectations tells a story about where we are in the Ai adoption curve—somewhere between realistic optimism and unrealistic expectations. Ai's Real Role in Technology Here's the thing about Ai that I wish more people understood: it's incredibly powerful, but it's not omnipotent. In the technology industry, Ai serves as an amplifier of human capabilities, not a replacement for human judgment and creativity. The most successful Ai implementations I've observed across the industry have been those where Ai addresses specific, well-defined problems. For example, companies are using machine learning to optimize supply chain logistics, reducing waste and improving delivery times. Others are leveraging it to automate quality control processes, catching defects that might slip past human inspection. Many businesses are also deploying Ai-powered phone systems to handle initial customer inquiries and schedule meetings, eliminating the need for expensive answering services while freeing up employees to focus on higher-value client interactions. A Powerful Assistant, Not the Whole Team This brings me to my main point—Ai is an assistant. It’s sophisticated, intelligent, and powerful, but not a standalone solution. Too often, I see businesses approaching Ai as if it's the missing puzzle piece that will magically solve all their operational challenges. The reality is messier and more nuanced. Successful Ai implementation requires the same fundamentals as any other technology project: clear objectives, quality data, proper infrastructure, and ongoing maintenance. You need to understand your current processes before you can improve them with Ai. Most importantly, you need humans who understand both the technology and the business context to make Ai work effectively. Looking Forward Realistically As we continue to navigate this Ai revolution, I encourage business leaders to maintain a balanced perspective. Embrace the possibilities that Ai offers, but approach them with realistic expectations and solid planning. At Fisher Technology, we're excited about the future of Ai and its potential to drive innovation across industries. But we're equally committed to helping our clients understand that Ai's greatest value lies not in replacing human judgment, but in augmenting it.  The conversation about Ai will undoubtedly continue to evolve, and that's a good thing. As the technology matures and our understanding deepens, we'll find even more creative and effective ways to harness its power. Just remember: Ai is a powerful tool in our technological toolkit, but like any tool, its value lies in how skillfully and thoughtfully we use it.
By Nicole Laurier June 2, 2025
Automation has become essential for organizations seeking efficiency and competitive advantage. BPA (Business Process Automation) Platform provides powerful tools that streamline operations across departments, empowering employees at all levels to accomplish more with less manual effort. Warehouse Management Transformation Warehouse operations rely on precision, speed, and real-time visibility—BPA Platform delivers all three by seamlessly integrating with your existing warehouse management systems. By automating inventory tracking, order fulfillment, shipping notifications, and stock reconciliation, the platform eliminates tedious manual processes and reduces the risk of errors. Additionally, it can trigger automatic reordering when stock reaches critical thresholds, synchronize picking, packing, and shipping to cut down fulfillment time, and generate actionable performance analytics to identify bottlenecks before they disrupt operations. With BPA Platform, your warehouse team can focus on value-added tasks and exception handling, driving both efficiency and customer satisfaction. Support Ticket Resolution Acceleration BPA Platform empowers customer service teams by automating key aspects of support ticket management. Through intelligent routing based on predefined rules and content analysis, tickets are automatically assigned to the appropriate specialists, reducing response times and ensuring consistent, high-quality support. Issues are prioritized according to customizable business logic, while automated status updates keep customers informed every step of the way. The platform also integrates with knowledge bases to suggest solutions for common problems, enhancing both agent efficiency and customer satisfaction. With comprehensive performance reporting and pattern analysis, BPA Platform not only improves resolution times but also delivers the insights needed to continually refine support operations. CRM Enhancement for Deeper Relationships When integrated with CRM systems, BPA Platform empowers sales and marketing teams to build deeper, more personalized customer relationships. Automated data enrichment pulls insights from multiple touchpoints, creating comprehensive customer profiles and enabling precise segmentation. Timely alerts for follow-ups and renewals ensure sales teams never miss an opportunity, while intelligent lead scoring streamlines qualification efforts. Marketing campaigns benefit from behavior-triggered communication flows and synchronized data across departments, resulting in a unified customer view. The outcome: improved conversion rates, stronger forecasting, and more effective, personalized engagement at every stage of the customer journey. ERP Integration for Operational Excellence BPA Platform transforms fragmented ERP systems into a unified, agile ecosystem by seamlessly connecting data across departments like finance, HR, procurement, and production. By eliminating duplicate data entry and automating key workflows such as financial reconciliation, reporting, and approval routing, the platform reduces errors, improves compliance, and accelerates processes like financial close. With real-time data flowing between modules, leadership gains comprehensive visibility and actionable insights to drive smarter, faster decision-making. Transform Your Business Today with BPA Platform Don't let manual processes hold your business back any longer. Fisher Technology can help bring the full power of BPA Platform to your organization, customized to your unique processes and integration needs.  Contact us today for a personalized consultation and discover how our automation solutions can drive efficiency, reduce costs, and position your business for sustainable growth in an increasingly competitive marketplace.