Performance marketing software - helping your ideas become reality

Businessman writing e-marketing terms in front of a business team

Do you have great ideas but struggle to find the time to put them into practice because of the endless campaign reporting and data entry of email unsubscribes? Or are you looking to improve campaign results through performance marketing software?

BPA Platform’s low-code, drag and drop solutions can automatically monitor and update customer information in real-time and make sure that data is shared between all relevant marketing systems and applications. With the data readily available, it is possible to automate a wide-range of marketing activities through multiple marketing channels, enabling businesses to improve operational efficiency and generate revenue quickly and easily.

Marketing processes we have automated for organizations include:
  • Email marketing integration with CRM software, including HubSpot, dotmailer, MailChimp, CommuniGator, ExpertSender, Communicator, Elastic Email and Marketo
  • CRM integration connectors for Salesforce, Microsoft Dynamics CRM, SugarCRM, Sage CRM, Infor CRM and more
  • Automation of upgrade, up-sell or cross-sell marketing activities
  • SMS notifications and alerts for offers and promotional activities
  • Automatic generation and distribution of welcome letters or emails to new customers
  • Monitoring marketing databases and CRM systems for duplicate, poor quality or missing data
  • Transferring new customer data from eCommerce systems such as Shopify, Magento, WooCommerce, Amazon and eBay to CRM or marketing systems
  • Automatically processing unsubscribes from campaigns
  • Alerting Account Managers when key customers follow links in marketing emails
  • Monitoring of telemarketing activity and success rates
  • Automatic generation of reports on campaign success, conversions and trend analysis

What do you want to Automate?

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