Fisher Technology Blog

We are hiring for a Social Media Internship!

Dan Gizzi

by Dan Gizzi on Jun 28, 2019 10:57:15 AM

It feels like the summer is just flying by and as we get ready to celebrate our independence, there is still time to make a difference!  Do you have a passion for marketing?  An interest in social networking and willingness to expand your skillset and join a growing team interested in your personal and professional development?  If this describes you, click here to read more about the Social Media & Content paid Internship available with Fisher Technology!

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Topics: Twitter, Social Media, LinkedIn, Web Portals, Business Process Automation, Facebook, Hubspot, Marketing Automation, News, BPA Platform, Digital Transformation

How do Inbound methods Blur the Lines between Sales and Marketing

Nicole Laurier

by Nicole Laurier on Aug 8, 2016 2:30:00 PM


It seems like every day I read an article about how sales has changed in the past few years and the old methods are no longer considered best practices. In fact, ignoring these changes can adversely affect your bottom line. Another significant change that does not seem to be addressed as much is the lines between marketing and sales are blurring when inbound marketing methodology is being adopted.

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Topics: Business Process Automation, Hubspot, Marketing Automation, CRM

No Two Integration are the Same - Part 2: CRM & Marketing Automation

Morgan Nimmons

by Morgan Nimmons on May 2, 2016 12:30:00 PM

In the first part of our integration series, we discussed the approaches taken to integrate between an ERP system and an eCommerce store. This week, we will dive into the procedure of integrating a Customer Relationship Management (CRM) and Marketing Automation (MA) system.

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Topics: Data Integration & Synchronization, MailChimp, Hubspot, Marketing Automation, Salesforce, CRM, SageCRM, InforCRM

4 Benefits of Using Marketing Automation Software

Morgan Nimmons

by Morgan Nimmons on Jan 8, 2016 3:24:00 PM

Email marketing is not an obsolete tactic that businesses use to pester consumers. In fact, it is an important component that enables companies to be highly personable and have a one-on-one relationship with their contacts. According to HubSpot, leaders in Inbound Marketing, 91% of consumers check their email every day and 64% have made online purchases as a result of a marketing message they received in their email.

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Topics: Business Process Automation, Workflow & Human Interaction, Marketing Automation

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