It feels like the summer is just flying by and as we get ready to celebrate our independence, there is still time to make a difference!  Do you have a passion for marketing?  An interest in social networking and willingness to expand your skillset and join a growing team interested in your personal and professional development?  If this describes you, to read more about the Social Media & Content paid Internship available with Fisher Technology!

It seems like every day I read an article about how sales has changed in the past few years and the old methods are no longer considered best practices. In fact, ignoring these changes can adversely affect your bottom line. Another significant change that does not seem to be addressed as much is the lines between marketing and sales are blurring when inbound marketing methodology is being adopted.

In the first part of our integration series, we discussed the approaches taken to integrate between an ERP system and an eCommerce store. This week, we will dive into the procedure of integrating a Customer Relationship Management (CRM) and Marketing Automation (MA) system.

Email marketing is not an obsolete tactic that businesses use to pester consumers. In fact, it is an important component that enables companies to be highly personable and have a one-on-one relationship with their contacts. According to HubSpot, leaders in Inbound Marketing, 91% of consumers check their email every day and 64% have made online purchases as a result of a marketing message they received in their email.