In part 1 and part 2 of this blog series, we discussed the process of executing an integration project between an ERP and an eCommerce store and how it differentiated from a CRM and Marketing Automation integration. The point of this series is to emphasize that Integration projects differ by software, company and business processes and specialist integrations such as with Concur, ZenDesk or TrackTraceRx are unique integration projects in and of themselves.
In the first part of our integration series, we discussed the approaches taken to integrate between an ERP system and an eCommerce store. This week, we will dive into the procedure of integrating a Customer Relationship Management (CRM) and Marketing Automation (MA) system.
Businesses typically follow procedures to manage and respond to certain activities. These procedures are often fulfilled by the combination of manual processes and management software such as enterprise resource planning (ERP) and customer relationship management (CRM). Though, these methods have their own forms of functionality they are often missing key components that would make certain processes more automated and less manual.
Topics: Integration, Workflow, automate manual business process, ERP, Business Process Management, ERP Integration, Benefits of Workflow Automation, Ecommerce ERP Integration, Workflow automation software, CRM
Choosing the right software solutions for your company is critical to the reliability and financial return of your company’s investment into the web. U.S. companies generally spend around 10% of their total revenue on digital marketing and advertising, but if your website is siloed from your CRM, and neither is connected to your digital marketing platform, you’re losing opportunity, and ultimately, additional revenue..
I recently read a blog How to Help Your Clients Get Results with Email Marketing: that talked about how ECommerce stores are proven to increase their revenues using email Marketing to keep top of mind with both potential customers and existing customers.