Fisher Technology Blog

We are hiring for a Social Media Internship!

Dan Gizzi

by Dan Gizzi on Jun 28, 2019 10:57:15 AM

It feels like the summer is just flying by and as we get ready to celebrate our independence, there is still time to make a difference!  Do you have a passion for marketing?  An interest in social networking and willingness to expand your skillset and join a growing team interested in your personal and professional development?  If this describes you, click here to read more about the Social Media & Content paid Internship available with Fisher Technology!

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Topics: Twitter, Social Media, LinkedIn, Web Portals, Business Process Automation, Facebook, Hubspot, Marketing Automation, News, BPA Platform, Digital Transformation

How do Inbound methods Blur the Lines between Sales and Marketing

Nicole Laurier

by Nicole Laurier on Aug 8, 2016 2:30:00 PM


It seems like every day I read an article about how sales has changed in the past few years and the old methods are no longer considered best practices. In fact, ignoring these changes can adversely affect your bottom line. Another significant change that does not seem to be addressed as much is the lines between marketing and sales are blurring when inbound marketing methodology is being adopted.

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Topics: Business Process Automation, Hubspot, Marketing Automation, CRM

No Two Integration are the Same - Part 2: CRM & Marketing Automation

Morgan Nimmons

by Morgan Nimmons on May 2, 2016 12:30:00 PM

In the first part of our integration series, we discussed the approaches taken to integrate between an ERP system and an eCommerce store. This week, we will dive into the procedure of integrating a Customer Relationship Management (CRM) and Marketing Automation (MA) system.

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Topics: Data Integration & Synchronization, MailChimp, Hubspot, Marketing Automation, Salesforce, CRM, SageCRM, InforCRM

Is Your Web Developer Helping Your Company Choose Software Integrations?

Charles Drengberg

by Charles Drengberg on Jul 27, 2015 9:30:00 AM

Choosing the right software solutions for your company is critical to the reliability and financial return of your company’s investment into the web. U.S. companies generally spend around 10% of their total revenue on digital marketing and advertising, but if your website is siloed from your CRM, and neither is connected to your digital marketing platform, you’re losing opportunity, and ultimately, additional revenue..

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Topics: Data Integration & Synchronization, eCommerce, Hubspot

5 Benefits to Integrating your Ecommerce Store with Marketing Automation

Nicole Laurier

by Nicole Laurier on Jul 6, 2015 4:28:05 PM

I recently read a blog How to Help Your Clients Get Results with Email Marketing: that talked about how ECommerce stores are proven to increase their revenues using email Marketing to keep top of mind with both potential customers and existing customers.

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Topics: Data Integration & Synchronization, eCommerce, Hubspot

How to Cut Costs of Email Marketing With Automation

Nicole Laurier

by Nicole Laurier on Mar 11, 2015 12:53:00 PM

Despite the rise in social media, email is still one of the most powerful marketing tools. Even as the popularity of social media marketing continues to grow, email marketing is still one of the most effective methods of marketing communications for many businesses.

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Topics: TaskCentre, Data Integration & Synchronization, ERP, MailChimp, Hubspot

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