Fisher Technology Blog

I love a good Day 1!

Dan Gizzi

by Dan Gizzi on Jun 4, 2019 11:02:00 AM

By now, it is easy to assume we have all heard the Jeff Bezos “Day 1” philosophy, (original Day 1 letter linked for reference), that continues to drive the mission to this day.  The philosophy centers on the fact that you should always be innovating, reinvent, remain agile, never settle, etc., in business (or life).

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Topics: Fisher Technology, Integration, Training, Business Process Management, workflow automation, ERP Software, crm software, customer relationship management, CRM, automation, sales, News, Business Process Automation Platform, Digital Transformation

How HubSpot CRM Integrations Make Marketing Easier

Nicole Laurier

by Nicole Laurier on Mar 13, 2017 11:02:00 AM

Just as the name suggests, a customer relationship management system(CRM) is meant to help you manage client information; phone calls, emails, meetings, etc. But another purpose it serves is to help you gain greater actionable business insights. Insight into how customers are interacting with your business, insight into how your salespeople are interacting with your customers and insight into the opportunities your salespeople are presented with to improve their selling. Your CRM becomes the key for your business to build stronger relationships with existing customers and enables your salespeople to tactfully nurture prospects throughout the buyer’s journey.

Since a CRM’s most valuable asset is the data it contains, you should actively be looking for ways to improve and build upon that data. If you’re using HubSpot, the marketing automation and content optimization system, you know there is no shortage of data the platform can produce. When using it to its fullest extent, you can start putting together a cohesive view of how website visitors interact with your site, which users are most interested in your products or services and what portions of your site perform the best.

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Topics: CRM

How do Inbound methods Blur the Lines between Sales and Marketing

Nicole Laurier

by Nicole Laurier on Aug 8, 2016 2:30:00 PM


It seems like every day I read an article about how sales has changed in the past few years and the old methods are no longer considered best practices. In fact, ignoring these changes can adversely affect your bottom line. Another significant change that does not seem to be addressed as much is the lines between marketing and sales are blurring when inbound marketing methodology is being adopted.

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Topics: Hubspot, CRM, inbound marketing, difference between marketing and sales, what is inbound marketing, sales vs marketing, inbound marketing hubspot, inbound marketing strategy, marketing and sales, sales process

3 Examples of How Automation Can Strengthen Your CRM

Morgan Nimmons

by Morgan Nimmons on Jun 28, 2016 2:00:00 PM

If you are familiar with CRM software, hopefully you have reaped the benefits of its role within a sales department. However, as useful as this application is, there are numerous processes that CRM software cannot do on its own and all the responsibility is put on sales professionals. Fortunately, automation can relieve sales of certain processes that otherwise take up too much time to perform manually.

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Topics: TaskCentre, Fisher Technology, customer service, customer relationship management, CRM, automation, leads, process, notifications, sales, customers

No Two Integration are the Same - Part 3: Specialist Integrations [Infographic]

Morgan Nimmons

by Morgan Nimmons on May 9, 2016 2:00:00 PM


In part 1 and part 2 of this blog series, we discussed the process of executing an integration project between an ERP and an eCommerce store and how it differentiated from a CRM and Marketing Automation integration. The point of this series is to emphasize that Integration projects differ by software, company and business processes and specialist integrations such as with Concur, ZenDesk or TrackTraceRx are unique integration projects in and of themselves.

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Topics: TaskCentre, Integration, ECommerce, ERP, Business Process Management, Concur, CRM, expense management, zendesk, tracktracerx

No Two Integration are the Same - Part 2: CRM & Marketing Automation

Morgan Nimmons

by Morgan Nimmons on May 2, 2016 12:30:00 PM

In the first part of our integration series, we discussed the approaches taken to integrate between an ERP system and an eCommerce store. This week, we will dive into the procedure of integrating a Customer Relationship Management (CRM) and Marketing Automation (MA) system.

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Topics: Integration, MailChimp, Hubspot, crm software, Marketing, Marketing Automation, Salesforce, CRM, SageCRM, InforCRM

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