By Charles Drengberg on Jul 27, 2015 9:30:00 AM
Choosing the right software solutions for your company is critical to the reliability and financial return of your company’s investment into the web. U.S. companies generally spend around 10% of their total revenue on digital marketing and advertising, but if your website is siloed from your CRM, and neither is connected to your digital marketing platform, you’re losing opportunity, and ultimately, additional revenue..
As CEO of Big Presence, a Digital Creative and Marketing Agency based in Orange County, CA, almost every one of our clients has come to us with disjointed software platforms not because they didn’t believe in the concept of integrating, but because either they or their web developer had been uninformed about what types of integrations their company should be utilizing to improve critical business processes.
Traditionally, web developers, designers, and agencies were only required to know development platforms, hosting, and maybe a handful of solutions to be effective partners for companies looking to build their online presence. We’re now living in an environment where every company relies on software for nearly everything, and that software has moved to the cloud more often than not. As data from those solutions drive business more and more, having that data communicating in real-time with your others systems becomes critical to keeping up with the competition..
Developers and agencies are now in a position where they need to become software solution and integration experts to be able to effectively help their clients choose the right solutions for their situation. Knowing which solutions best integrate with each other has become a true artform, and for those companies we find bumping around in the dark without the right technical leadership, that can be the difference between growth and death.
We recently partnered with Fisher Technology to get one of our HubSpot + Shopify clients to integrate their ecommerce website with their existing Microsoft Dynamics AX (ERP) system so that online-generated orders, inventory, shipping rates, and taxes could run through the same system as the rest of their business, and avoid the need for manual data entry between orders and the ERP system. The team at Fisher was able to do more than just fit our client into a pre-defined set of synced properties, as they looked at the business more holistically to find special requirements that could be tailored to the solution. Things like rounding fractions of pennies is specific cases where old systems would force errors within ERP.
Without this kind of partnership in place, Big Presence would only be providing a partial solution for our client, and that would cheapen the deliverables provided, making our agency seem as though we were lacking technical capabilities, when all we really needed was the right relationship. Now that we’ve been through it, we know what to look for in future projects, how to prepare our clients for the integration, and new ways we can support clients with legacy software systems as they venture into the fresh waters of cloud based ecommerce platforms.